Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.

This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

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    Mapping Content to Audiences: Editorial Strategy for Compelling Digital Experiences

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Workshop

    Mapping Content to Audiences: Editorial Strategy for Compelling Digital Experiences | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Workshop

    About this workshop

    If you have or are responsible for the content on a website, congratulations! You're a publisher. Whether it's blog posts, newsletters, updates, press releases, product descriptions, microcopy, teaser videos, no matter -- you're not getting the most bang for your buck if you're not placing your audience needs front and center.

    This workshop is designed to help you: - Better understand your key audiences* identify specific needs within targeted audiences - Plan content in appropriate channels that addresses those needs - Design metrics that determine content efficacy

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