Mapping Content to Audiences: Editorial Strategy for Compelling Digital Experiences | Online

About this workshop

If you have or are responsible for the content on a website, congratulations! You're a publisher. Whether it's blog posts, newsletters, updates, press releases, product descriptions, microcopy, teaser videos, no matter -- you're not getting the most bang for your buck if you're not placing your audience needs front and center.

This workshop is designed to help you: - Better understand your key audiences* identify specific needs within targeted audiences - Plan content in appropriate channels that addresses those needs - Design metrics that determine content efficacy