Mapping Content to Audiences: Editorial Strategy for Compelling Digital Experiences

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

Mapping Content to Audiences: Editorial Strategy for Compelling Digital Experiences

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Workshop

About this workshop

If you have or are responsible for the content on a website, congratulations! You're a publisher. Whether it's blog posts, newsletters, updates, press releases, product descriptions, microcopy, teaser videos, no matter -- you're not getting the most bang for your buck if you're not placing your audience needs front and center.

This workshop is designed to help you: - Better understand your key audiences* identify specific needs within targeted audiences - Plan content in appropriate channels that addresses those needs - Design metrics that determine content efficacy

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