Making Your First Post-Lockdown Sales Pitch | Online
About this event
With online media outperforming traditional print, radio and TV, creative PR is now the most powerful way to get eyeballs on your product, service or art form. With news and entertainment websites fighting for traffic, their thirst for unique, inspiring or plain amusing stories is stronger than ever, putting your brand in a powerful position. But, how memorable is your brand story? More importantly, do you even have a brand story? Make no mistake, as a brand, you have more power than you know, because compelling stories attract web visitors, which in turn, generate ad revenue for websites.
Using actual client examples, 2 x award-winning creator & publicist CK Goldiing will show you how to make your brand irresistible to mainstream media.
Revealing his 3 most powerful PR techniques - Proactive, Creative & Dynamic PR - you will be shown how to attract desirable media placements and press features.
Refreshingly interactive, with immersive exercises and discussion sessions throughout, this PR masterclass is designed to equip businesses and artists with all they need to increase their public profile.
Additionally, you will see:
- why Twitter is more powerful than Linkedin as a contact resource
- why you should never want to actually talk to a journalist
- how to compose a killer press release
- what to do if you think a journalist is ignoring you
- what ‘credibility assets’ are, and why they attract media attention
- how to heighten your chances of appearing on a newspaper front cover (CK has been on three)
Preparation:
Watch this interview with CK - he’d like you to start developing your ‘hero story’ today, and bring it to the masterclass to share with everyone
Takeaways
Learn how to grab a journalist or editor's attention using the open loop - a powerful psychological writing technique that best-selling author’s use every day. CK will show you how to write effective open loops using real samples that generated high-profile media coverage for his clients across digital, print, radio & TV
Learn the key elements of a powerful media story by applying the story hierarchy principle, and via group writing exercises, you will discover the exact sequence in which those elements should be placed
Understand which elements of your story are the most attractive to media platforms, and which should never be spoken about. Using the active lever method, you’ll become a prop at spotting your ‘hook’
