Livestream: Founder Hour with Craig Dubitsky | Online

About this event

Link to join the livestream: https://generalassembly.zoom.us/j/995433559

Craig Dubitsky is a consumer goods industry legend-- Founding Board Member of Method Products, Co-Founder of Eos Lip Balm (the one shaped like a sphere), and now CEO of oral care disruptor Hello Products, Craig has a proven ability to identify and exploit meaningful "white space" opportunities across various consumer sectors. He calls what he does, “running between the legs of giants and turning commodities into desirables.”

We will have a few prepared questions, and then turn it over to the audience to ask questions.

Takeaways

Learn about - Product branding and packaging - How to identify and move on amazing opportunities in established categories - How to market to millenials while still appealing to traditional segments - What trends to watch for in 2017

Prereqs & Preparation

None.