LinkedIn: Business Marketing Essentials | Online | Charlotte
About this workshop
As the world's largest online professional network, LinkedIn is inherently B2B centric. Whether you are looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn should naturally be your first choice! Moreover, LinkedIn can generate 2-5x higher return on ad spent which is ideal for all businesses.
This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimise your efforts and grow your business using LinkedIn’s marketing platform. There'll be plenty of case studies, templates and practical takeaways you can implement immediately.
We’ll begin from the basics of Linkedin Marketing, how to use your profile to attract opportunities and finally, use organic and paid tools to get the best results.
Create the best first impression with a top-notch personal brand and company page Optimise your content strategy - being generous and adding value Strategically build your network - WHO you connect with and WHY Winning algorithm love - from #hashtags to strategies to optimise your reach and engagement Share your expert voice - in groups and beyond Bringing everything together to deliver a practical (achievable) plan!
Takeaways
- Learn how to create a Linkedin marketing strategy
- Discover how to create and curate B2B content that connects
- List and execute best practices on LinkedIn
- Walk away with examples of case studies, templates and metrics to track
Prereqs & Preparation
Please Note
- This session is taken completely online using Zoom and Slack.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
- Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
- We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox