As the world's largest online professional network, LinkedIn is inherently B2B centric. Whether you are looking to generate leads, build brand awareness, or establish strategic partnerships, LinkedIn should naturally be your first choice! Moreover, LinkedIn can generate 2-5x higher return on ad spent which is ideal for all businesses.
This hands-on workshop is designed for B2B marketers, corporates and consultants to help you engage your audience, optimise your efforts and grow your business using LinkedIn’s marketing platform. There'll be plenty of case studies, templates and practical takeaways you can implement immediately.
We’ll begin from the basics of Linkedin Marketing, how to use your profile to attract opportunities and finally, use organic and paid tools to get the best results.
Create the best first impression with a top-notch personal brand and company page Optimise your content strategy - being generous and adding value Strategically build your network - WHO you connect with and WHY Winning algorithm love - from #hashtags to strategies to optimise your reach and engagement Share your expert voice - in groups and beyond Bringing everything together to deliver a practical (achievable) plan!
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