Lessons on Startup Marketing | Online
About this class
Marketing is fascinatingly simple to understand, but frustratingly hard to do successfully. Just when you think you have your omni-channel, trans-media marketing mix down pat, the world of marketing redefines itself and you find that you’re back to the drawing board. How can you be at the forefront of that wave and set marketing trends instead of chasing them?
With over ten years experience in communications in the public and private sector, working for companies like Evernote, HP, Sony Ericsson, and Djenee, Adrian shares his experience — bumps, scars, and wins — telling the story of startups and MNCs alike, and what fast-growing companies need to take note.
In this workshop, Adrian shares about:
+ Key lessons on marketing brands
+ The truths about “growth hacking” (groan)
+ What lies on the horizon for marketing
