12A, 45 William Street
Melbourne Australia 3000
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In a 21st century environment we need to respond rapidly to change. We also need to be able to develop and iterate our product quickly, but we mustn't sacrifice quality - we want to know that our product is working for our customers.
In this class we will introduce you to the key product management concepts, best practices that support frequent, reliable product delivery in an agile environment. Learn how to analyse the market, flesh out your ideas, identify risks, and validate assumptions. We’ll also touch on the post-launch process of tracking performance, prioritising development of new features, and managing stakeholders.
Whether you're considering a career in product management or launching your own digital product, you will need to draw on a diverse range of skills to determine viability and to plan out a road map to long-term product success.
Students can expect to learn:
- The importance of iterative and incremental development in bringing a product to market
- How taking a disciplined approach enables us to be flexible and adapt to change
- The mutually supporting roles of technical and non-technical practices in helping us to continually improve
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