LAUNCH IT: ONLINE - SEO Basics for Small Business | Online
About this workshop
Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts. In this workshop on “human-centered SEO,” you’ll learn the basics of how to analyze and improve your organic search performance on Google. You’ll dive into both onsite and offsite methods of improving your search rankings, while getting a glimpse of the software that most search marketers rely on. This is a hands-on workshop that will describe SEO techniques and take students through each step of setting up and optimizing their websites in class.
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.
Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.
General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.
Takeaways
- Understand the basics of having your website found on major search engines.
- Set up and explore Google Analytics and Webmaster Tools to measure your website traffic.
- Research and build a keyword list to get your site ranked in search queries.
- Analyze your performance and your competitors’ performance on your target keywords.
- Set up your basic onsite search anchors such as URL structure, page titles, meta tags, and more.
- Plan a link-building campaign to improve site authority and improve search ranking.
- Create a content calendar to help keyword and content planning
- Develop a long-term blog strategy to improve your SEO performance month after month.
Prereqs & Preparation
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This course will occur completely online using Zoom and Slack.
- Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches. - Students should arrive with an existing website or business to which they will apply these techniques. They must also have access to Google Analytics and Google Webmaster tools for this website. For those who do not already have this set up, we can do so at the beginning of the session.
