Know Your Customers, Really | Online

About this event

There’s “knowing your customers” and there’s knowing your customers. In this workshop, we’ll dive deep into the importance of knowing your customers and discuss the reverberating effects it has on product development, marketing, organizational alignment, and growth. We’ll then learn tried- and-true techniques that you will be able to apply immediately after the workshop to bring you and your team closer to your customers.

Takeaways

Common misconceptions about customer insights -- especially as it relates to innovation, product development, and marketing

Three tried-and-true techniques to bring you and your team closer to your customers

How to package and share insights with your colleagues to maximize business impact