Jerry Media Presents: Creating Engaging Content for Instagram | Online
About this event
Overview: An estimated 71% of businesses use Instagram. So how do you make your brand stand out? ENGAGING CONTENT!
The Instagram algorithm rewards engaging content with additional reach, and penalizes posts that get little interaction. Creating great content starts with understanding your audience, then providing value in exchange for their attention. One of the best ways to do so is through memes. During this interactive session, you'll hear from industry leaders at Jerry Media (aka F*ck Jerry) who will share how they've consistely been able to crank out engaging content.
Key Takeaways:
- Learn the process Jerry Media uses to determine what content will resonate with specific audiences
- Discover the anatomy of a well constructed meme, and how it relates to performance
- Understand the value of serialized content, and how to develop sequential messaging campaigns
- Review case studies based on content produced by Jerry Media and other leading brands
Why It's Important:Among social networks, Instagram boasts the highest engagement rates. However, Instagram also deals with content overload and saturation. Due to the algorithm, 70% of Instagram posts aren’t seen. To fix this disheartening Instagram stat, up your Instagram engagement game.