Introduction to User Research
30

Tuesday, 30 July

6:30 8:30 pm EDT

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$55 USD
Regular Ticket
$55 USD
Total
`

Questions? Read our FAQs

Introduction to User Research

Ligmie Preval Photo


Digital Member Experience Director , BJ's Wholesale Club

30

Tuesday, 30 July

6:30 8:30 pm EDT

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$55 USD
Regular Ticket
$55 USD
Total
`

Questions? Read our FAQs

About This Workshop

Despite what many might think, getting to the heart of user experiences isn’t easy. It’s a cerebral adventure that requires preparation, innovative methods, artful interviewing skills, sharp analysis, and empathy. This workshop will teach you how create an effective research plan and craft research questions that unearth meaningful insights for your products and services. After this class, students will be able to immediately apply their skills on their next research project. We've heard it's also very helpful to evaluate whether to pursue a career in UX research.

This workshop uses a combination of engaging lecture and interactive in-class exercises that include:

Takeaways

  • Introduction to user research, what it is and what it isn't
  • How to prepare for user research, the players involved, key processes and tools
  • Minimum, and ideal, components of an effective research plan
  • The importance of understanding, and removing, bias
  • Overview of various user research methods in context with actual studies
  • How to craft, pose and sequence questions that unearth meaningful insights
  • How to engage your team and stakeholders throughout the process and why this is critical

About the Instructor

Ligmie Preval Photo

Digital Member Experience Director ,
BJ's Wholesale Club

Ligmie Preval is an organizational design, STEM, educational game, and problem-solving enthusiast. Most recently, Ligmie joined BJ's Wholesale Club as the Digital Member Experience Director to build and develop the company's inaugural User Experience team. In addition to leading the team that is digitally transforming BJ's e-commerce capabilities, Ligmie is also a User Experience instructor.

Ligmie holds an MS in Instructional Technology and Media from Teachers College, Columbia University and a BS in Computer Science and Mathematics from Wilson College. Some of her interest include behavioral learning theory, games in education, promoting gender equity in the STEM and SOUL CYCLE.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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