Introduction to Social Media Strategy | Boston

About this class

Geared for marketers, start-up founders, or people building companies via social media, this workshop will share the latest trends in social marketing and strategic tactics to build an integrated community. You will leave with an understanding on how to set objectives, how to develop an integrated social media strategy and how to measure success on social media.

Takeaways

• How to set objectives for social media
• How to develop an integrated social strategy
• How to measure success on social media

Prereqs & Preparation

• Please bring a laptop and come with objectives and goals for social media.
• Students must have a foundational understanding of basic platforms such as Facebook, Twitter, Instagram.