Introduction to Search Engine Optimization (Online Class) | Online

About this class

Since the early days of the web, search has been the ubiquitous discovery tool for web users to find the answers to their questions and solutions to their needs. And since the wide adoption of search, organizations have vied for position in search results using a variety of strategies and tactics to capitalize on this rich source of web traffic. Learn about the evolution of ranking algorithms and how smart organizations use sustainable strategies to outrank the competition and get the visitors that grow their businesses.

Takeaways

• Discover the history behind ranking algorithms
• Learn about the connection between SEO, content, and social media
• Hear about tools and resources, as well as pitfalls to avoid

Prereqs & Preparation

None.