Introduction to Pricing Strategy

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

Past Locations for this Workshop

Introduction to Pricing Strategy

New York City

New York City campuses

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

Past Locations for this Workshop

About this workshop

If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for ongoing improvement in your venture.

Takeaways

  • Learn the drivers behind pricing power.
  • Understand the basic determinants of price and customer-based pricing.
  • Develop a plan to obtain customer insights on willingness to pay.
  • Understand the pros and cons of the most common pricing strategies and how to implement them.
  • Recognize the "do's and don'ts" of "freemium" pricing models
  • Set a plan to refine price with testing.

Prereqs & Preparation

None.

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