Introduction to Pinterest Marketing ๐Ÿ“Œ | Columbus

About this workshop

With every aspect of our business and our marketing we need to ask ourselves - what are trying to achieve? If brand awareness or traffic to your website is the answer then Pinterest is an incredibly powerful (and unutilised tool) for marketers.

This workshop will talk through the foundations of Pinterest Marketing from the platform, how to structure and implement a successful Pinterest business account, keyword research, and a sprinkling of ads.

If the recent Facebook, Instagram and WhatsApp outages have taught us anything, it is that as marketers we canโ€™t put all our digital marketing eggs in Zukโ€™s basket.

We need a marketing plan and strategy that is diversified.

Enter Pinterest.

Although Pinterest is classified as a social media platform, it is so much more than that. Pinterest is the lovechild of Google & Instagram. Thatโ€™s right - itโ€™s a visual Google. Which means not only can it help grow your brand awareness (fun fact Pinterest users are 3x more likely to click on to your website on Pinterest than ANY other social media platform). But Pinterest can also help support your SEO strategy, and can in fact help get you some first page Google results. Gasp.

Still not convinced? Sprout Social reported in March this year that 85% of users have made a purchase based on seeing a branded pin.

Pin Drop.


-Why you should consider Pinterest as a part of your Marketing Strategy and plan -Best practices and tips to have a successful Pinterest business account -How to drive organic traffic to your website to build your email list, remarketing audiences for ads, make purchases, contact for services - the world is your website oyster.

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