Introduction to Mobile Marketing | Online

Sydney Campus

GA Sydney
1 Market Street, Podium Building (entry via Kent Street, to the red-brick building, next to My Lua)
Sydney NSW 2000

Introduction to Mobile Marketing | Online | Sydney

Sydney Campus

GA Sydney
1 Market Street, Podium Building (entry via Kent Street, to the red-brick building, next to My Lua)
Sydney NSW 2000

About this class

Web advertising has been around for over a decade, but mobile and tablet advertising is a new and quickly growing segment of online ads that promises to be the future of digital advertising.

Between mobile and tablet web ads, in-app ads, and content-based advertising, there is a lot to learn about this emerging market.

This 90 minute class will give you actionable insights into the various types of mobile and tablet advertising solutions you can use for your business. You will walk away with the ability to plan, implement and manage a simple mobile advertising campaign into your marketing mix.

Takeaways

  • How to target the new mobile consumer and how this differs from desktop strategy
  • What the key mobile marketing platforms and technology are and how to implement them
  • Practical steps to building a strategic mobile marketing solution
  • Key considerations in your go-to-market strategy
  • Tips for maximising your exposure
  • What you need to know for the future as mobile usage continues to grow

Prereqs & Preparation

A working understanding of basic marketing/advertising is a plus.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.