Introduction to Google Analytics
30

Wednesday, 30 December

11 am – 1 pm EST

FREE!
Cost

In Partnership With:

International Rescue Committee logo

Questions? Read our FAQs

Introduction to Google Analytics | December 30

30

Wednesday, 30 December

11 am – 1 pm EST

Online

Anywhere
Online
FREE!
Cost

In Partnership With:

International Rescue Committee logo

Questions? Read our FAQs

About This Workshop

Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • Learn best practices to setup a Google Analytics account
  • Find your way around your Google Analytics account and learn basic terminology
  • Identify the metrics that matter to your business and how to measure these in Google Analytics
  • Learn how to export and share reports and export data
  • Find out which marketing campaigns and pages on your website create the most business value
  • Create custom segments, reports and dashboards
  • Learn the basics of tracking goals, campaigns, conversions and events

Preparation

About Our Partners

International Rescue Committee

For every eligible individual who registers for these Featured Workshops, held from November 10, 2020 to December 30, 2020, GA will donate $1 USD to the International Rescue Committee up to $150,000.

The International Rescue Committee helps people whose lives and livelihoods are shattered by conflict and disaster to survive, recover, and gain control of their future. For more information visit www.rescue.org.

For the full terms and conditions of this donation promotion please click here.

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