Introduction to Google Analytics
14

Sunday, 14 July

10 am – 1 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total
`

Questions? Read our FAQs

Introduction to Google Analytics

Quaison Carter Photo


Director of Performance and Organic Marketing, Fig

14

Sunday, 14 July

10 am – 1 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total
`

Questions? Read our FAQs

About This Workshop

Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with you an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward. This class will enable you to use data to create a remarkable experience for your customers.

Takeaways

  • Learn best practices to setup a Google Analytics account
  • Find your way around your Google Analytics account and learn basic terminology
  • Identify the metrics that matter to your business and how to measure these in Google Analytics
  • Learn how to export and share reports and export data
  • Find out which marketing campaigns and pages on your website create the most business value
  • Create custom segments, reports and dashboards
  • Learn the basics of tracking goals, campaigns, conversions and events

Preparation

Bring a laptop to class. If you have Google Analytics on your website or app, you can use your own Google Analytics account to learn in class. If you have access to your company’s account but are not an Admin User, you may want to also use the Demo Account so you can learn about all the features. If you do not have a Google Analytics account yet, you can use the Google Analytics Demo Account. Here’s how to set it up:

About the Instructor

Quaison Carter Photo

Director of Performance and Organic Marketing, Fig

Quaison (“Kwey-sin”) Carter is a New York marketing strategist, consultant, and educator whose focus is on being able to help brands develop, deliver and grow their marketing strategy, in-house or through their agency relationships.

Since 2005 Quaison has been an instructor at General Assembly helping to build and facilitate the digital marketing curriculum on and off campus with courses that range from setting up Google Analytics to developing a persona-driven multichannel goto market strategy.

As a consultant, Quaison has worked with recognized companies around the world like ExxonMobil in Asia, IMG in Europe and Eileen Fischer in the US, training their internal teams to become better technically sound and objective orientated marketers - regardless of geolocation. His training also includes speaking engagements and workshops helping the C Suite better utilize their workforce

Quaison’s most recent post is as the Director of Organic and Performance at FIG overseeing all Paid Search, Social, SEO and Biddable channels for clients including Macy’s, Virgin Atlantic, Benjamin Moore, Casper, Bright Health Insurance and more.
His background is rooted in digital production where for years he's focused on building the digital experiences businesses need to succeed - from the ground up. This includes companies like State Farm as well as startups in the midst of trying to find their product market fit. Quaison holds a business degree in marketing and entrepreneurship and an MBA from the New Jersey Institute of Technology.

At GA he's been teaching digital marketing, SEO, analytics, paid social and other classes since early 2015.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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