Introduction to Google AdWords
17

Thursday, 17 August

6:30 9:30 pm EDT

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

Introduction to Google AdWords

Ryan Kelly Photo


Director of Growth Marketing and Marketing Operations , Nanigans

17

Thursday, 17 August

6:30 9:30 pm EDT

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

About This Class

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Takeaways

  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.

Prereqs & Preparation

Please bring a laptop, pencil, and paper.

About the Instructor

Ryan Kelly Photo

Director of Growth Marketing and Marketing Operations ,
Nanigans

Ryan is a data-driven growth marketer and former attorney. In his current role at Nanigans, Facebook’s leading marketing partner, he drives the company’s lead generation and new business goals by building, managing and executing paid acquisition, account based marketing campaigns, and other growth initiatives. Before Nanigans, Ryan was on the founding team at Bridj an app based pop-up mass transit network where he oversaw all areas of marketing, including: budgeting, drafting and executing on a localized playbook that fueled roll-outs to new markets, testing and optimizing digital and on-the-ground strategies for user acquisition and retention.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.