Introduction to Content Strategy

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

Introduction to Content Strategy

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Class

About this class

Now every company is a media company. Instead of paying PR firms to beg reporters to publish your message, you can publish it yourself — as articles, books, videos, infographics, webcasts, podcasts and more. In the new world of content marketing, content strategy is the emerging discipline of aligning editorial with strategic business goals. In the class we'll explore the foundations of an effective content strategy, including editorial design, target audience definition, idea generation, and success metrics.

Takeaways

By the end of this class, you'll be able to:

  • Craft target audience personas that inspire great content
  • Build a strategic editorial calendar
  • Map content to a buyer/audience journey
  • "Feed the beast" with new content ideas
  • Calculate whether one piece of content is more successful than another

Prereqs & Preparation

None.

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