Now every company is a media company. Instead of paying PR firms to beg reporters to publish your message, you can publish it yourself — as articles, books, videos, infographics, webcasts, podcasts and more. In the new world of content marketing, content strategy is the emerging discipline of aligning editorial with strategic business goals. In the class we'll explore the foundations of an effective content strategy, including editorial design, target audience definition, idea generation, and success metrics.
By the end of this class, you'll be able to: