Introduction to App Marketing | Washington, D.C.

About this class

Building a great product is not enough. While you might think you are building the next Flappy Bird or Tinder, releasing your app to the App/Play Store is not enough to ensure success. In fact, without designing and budgeting for a solid marketing strategy to standout in a crowded app marketplace you almost guarantee failure.

By focusing on marketing strategies alongside product development, you can ensure your app gets noticed and increases the chances of it turning a profit.

This class will give you an understanding in the fundamentals of app marketing, the emerging trends and actionable strategies to develop and execute your own comprehensive mobile app marketing plan.

Takeaways

• A clear understanding of app marketing terms and technologies
• The importance of pre-launch, launch and post-launch strategies
• How to think past the install to increase engagement
• What to budget for in a sustainable marketing plan
• What to measure and how to measure it