Introduction to Analytics with Mixpanel

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

Introduction to Analytics with Mixpanel

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

About this workshop

Become a pro at the analytics software used by tech giants like Uber, Airbnb, and Quora. Mixpanel Analytics is quickly becoming the industry-standard for measuring your web traffic data on desktop and mobile. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including cohort analysis and predictive analytics. You’ll walk away with a fundamental understanding of Mixpanel’s role in running your business.

Takeaways

  • Explain why businesses choose Mixpanel over Google Analytics
  • Learn the basic setup, navigation, and interface of Mixpanel
  • Identify the metrics that matter most to your business
  • Conduct retention analysis to visualize how often your customers come back
  • Build a profile for each customer’s history of interactions with your website
  • Predict user behavior based on who they are

Prereqs & Preparation

None. Please bring a laptop to class, along with a notepad and pen.

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