Introduction to Analytics with Mixpanel

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Introduction to Analytics with Mixpanel | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

Become a pro at the analytics software used by tech giants like Uber, Airbnb, and Quora. Mixpanel Analytics is quickly becoming the industry-standard for measuring your web traffic data on desktop and mobile. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including cohort analysis and predictive analytics. You’ll walk away with a fundamental understanding of Mixpanel’s role in running your business.

Takeaways

  • Explain why businesses choose Mixpanel over Google Analytics
  • Learn the basic setup, navigation, and interface of Mixpanel
  • Identify the metrics that matter most to your business
  • Conduct retention analysis to visualize how often your customers come back
  • Build a profile for each customer’s history of interactions with your website
  • Predict user behavior based on who they are

Prereqs & Preparation

None. Please bring a laptop to class, along with a notepad and pen.

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