Intro to the Google Marketing Stack | Online

About this class

Google offers marketers a variety of tools mostly geared around measuring and improving websites and apps. Want to rank higher in search? Want to know what people are doing on your website? Want fancy looking dashboard reports? Google has free tools for all that and more.

In this one-hour session we'll look at those Google tools, how they fit together, and how to get quick insights into what is happening online.

Note that this session does not look at the Google Analytcis 360 Suite - Google's set of enterprise (i.e. expensive) marketing tools.

Takeaways

We'll take a 'best bits' tour through: - Google Search Console - Google Analytics - Google Tag Manager - Google Optimize - Google Data Studio - Google AdWords - Google My Business