Intro to the Chinese Digital Landscape | Online

About this event

Even with only half the population able to access the internet, China’s 600million plus internet users represents the largest national population of internet users in the world.

Due to both language and socio-political factors, the Chinese digital landscape can feel both alien and closed off to non-Chinese speakers. This presents many obstacles and challenges for international businesses and start-ups looking to either engage with Chinese consumers or become aware of potential international competition.

This presentation will provide a comprehensive introduction to all things tech related to China including the key market players, platforms used for infotainment, social and e-commerce and future trends.

Whether one is looking to enter the China market or simply wants a structured introduction to the market, this is the event for you.