Intro to Instagram | Los Angeles
About this class
As one of the most popular social media platforms, Instagram must be a part of your brand awareness campaign. This course will introduce students to the platform, including the basics of creating a good username, posting appropriate and relevant content, creating community, and measuring return.
As a visually-driven platform, Instagram demands high quality photography and graphics. This class will cover what standards you should have for photo quality, how to achieve the established standard, and the need to maintain a consistent and visually harmonious profile.
The course includes tips for creating, maintaining, and maximizing an Instagram community relevant to your brand. Finally, the course will review advertising options on the platform.
Takeaways
Understand basics of Instagram – posting, photo quality, hashtags
Learn to effectively integrate Instagram into business/brand marketing
Learn tactics to grow following/engagement
Learn about Instagram Ads and scheduling tools
Prereqs & Preparation
Please bring laptop or notebook for taking notes. It's also helpful to bring your smart phone with Instagram loaded and ready to go.