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Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent.
Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.
In our three-part bootcamp, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account, increase the quality of the data you collect, and conduct tests to improve conversion rates.
Please come ready with a laptop and access to a a Google Analytics account for your company or website.
Prerequisites: General familiarity with the Google Analytics platform.
Preparation: Please come ready with a laptop and access to a a Google Analytics account for your company or website.
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