Intro to Google Ads
2

Monday, 2 December

6:30 9:30 pm EST

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

Intro to Google Ads | December 2

Rodney Hart Photo


Consultant, Dell Technologies

2

Monday, 2 December

6:30 9:30 pm EST

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

About This Class

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Interested in seeing this class held privately at your organization?
Email us at bospartnerships@ga.co to request more info.

Takeaways

  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.

Preparation

Please bring a laptop, pencil, and paper.

About the Instructor

Rodney Hart Photo

Consultant,
Dell Technologies

Rodney Hart is a Senior Advisor at Dell Technologies working with how we leverage technology and analytics to drive our most strategic events.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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