Intro to Google Ads @ EvolveHer

Chicago campuses

GA Chicago @ Rent 24
444 N Wabash Avenue, 5th Floor
Chicago IL 60611

GA Chicago @ 150 N Wacker
150 N Wacker, Suite 2600
Chicago IL 60606

Past Locations for this Workshop

Intro to Google Ads @ EvolveHer | Chicago

Chicago campuses

GA Chicago @ Rent 24
444 N Wabash Avenue, 5th Floor
Chicago IL 60611

GA Chicago @ 150 N Wacker
150 N Wacker, Suite 2600
Chicago IL 60606

Past Locations for this Workshop

About this workshop

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Participants will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success. Not to mention, you'll have the opportunity to take class in EvolveHer's beautiful co-working space!

Takeaways

  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.

Prereqs & Preparation

  • Please bring a laptop, pencil, and paper.

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