Intro to Display Media

Atlanta campuses

GA Atlanta, Ponce City Market
675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta GA 30308

Past Locations for this Workshop

Intro to Display Media

Atlanta

Atlanta campuses

GA Atlanta, Ponce City Market
675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta GA 30308

Past Locations for this Workshop

About this workshop

Display media, which encompasses standard banner ads as well as higher-impact rich media units, can be a cost-effective way to build brand awareness and drive people to your website. In this class, you’ll learn the basics of display advertising — including essential terms for understanding digital advertising, types of ad units, targeting capabilities, ad creative, and the difference between programmatic and traditional display media buying. By the end of class, you'll have built your own network display campaign through Google AdWords complete with custom display ads.

Takeaways

Understand the basics of display media and its uses Learn the difference between display direct, ad network, and programmatic Discover different types of ad units in display advertising, including high-impact and rising stars Create your own custom banner ad in Canva and through Google AdWord's Display Ad Builder Build your own network display campaign through Google AdWords

Prereqs & Preparation

Please bring a laptop.

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