Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.
Participants of this workshop will learn:
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I’m a passionate Design leader with expertise in research, strategy, design and innovation. I have experience in creating immersive app based, online and mixed reality solutions.
By day, I am the Head of Design at Telstra Purple where I work closely with our design teams across Australia who craft experiences that solve complex problems for our customers.
My passion is designing with and for cutting edge technologies.
I believe that designing for humans is a skill that will constantly evolve as we collectively become more comfortable with emerging technologies and incorporating them in our lives. I love being at the forefront of how we can design for these new interaction paradigms and user expectations whilst ensuring they are useful, understood and trusted.