Intro to Content Strategy
10

Tuesday, 10 March

6:30 9:30 pm EDT

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

Intro to Content Strategy | March 10

Emily Landsman Photo


Creative Director and Industry Advisor

10

Tuesday, 10 March

6:30 9:30 pm EDT

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$65 USD
Regular Ticket
$65 USD
Total

Questions? Read our FAQs

About This Workshop

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.

A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way. In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics. You'll leave knowing how to lay the foundation for creating content and how to activate across digital channels.

Takeaways

  • How to create a thematic strategy and the approach to digital storytelling
  • A beginning look at assigning and assessing channels & formats
  • Initial guide to defining KPIs and how to measure success

Preparation

Students should come prepared with 2-3 examples of content (social media posts, blog posts, videos etc.) they like from brands, editorial sites, people etc.

About the Instructor

Emily Landsman Photo

Creative Director and Industry Advisor

Emily Landsman is a Creative Director and Industry Advisor who currently runs a Global Fashion and Footwear consulting firm based out of the Boston Seaport; as well as an urban and fashion-inspired accessories brand, Shoe York City, LLC. She specializes in balancing editorial and commercial opportunities for growing brands; as well as making tech, art and fashion education more accessible to everyone.

After earning a Master of Fine Arts from the Academy of Art University in San Francisco (2008), Emily returned to New York City to work as a commercial Footwear Designer on brands such as Via Spiga, Vince Camuto, Diane Von Furstenberg, Alice + Olivia and Clarks.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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