Intro to Content Strategy @ YouNoodle | Online
About this event
Have you ever been stuck at a cocktail party making small talk? You're about to bail on the conversation and then you strike gold... an honest to goodness story! A good story is at the core of a truly engaged audience... whether you're hanging at a happy hour or you are a big brand speaking to customers worldwide. Today's best marketing is storytelling and the vehicle for engaging customers through story is content marketing. Understanding your audience, creating messaging and media that will resonate with them, and knowing where to go to have these conversations is at the core of a strong content strategy.
In this workshop you'll learn the A, B, Cs of building a content strategy, including:
- Generating fresh creative content ideas that stay true to your brand
- Creating an editorial workflow, schedule, and distribution game plan
- Identifying how and where to reach your audiences
- Developing narratives for long and short term goals
