Intro to Content Marketing | Chicago

About this class

Content marketing is now an essential element of the digital marketing mix. Content including video, blog posts, whitepapers, podcasts etc. gives organizations the ability to differentiate from competitors and position their brand and its executives as thought leaders. A well designed and executed content strategy will help drive website traffic and inbound links, optimize for search engines, generate leads and build loyalty among existing customers.

Takeaways

• Get an overview of content marketing.
• Learn how to select the appropriate content marketing strategy for your company's objectives.
• Understand how to utilize it effectively to help build your brand.
• How to measure success.
• Tools you can start using today.

Prereqs & Preparation

None.