Intro to Content Marketing at the Boston Public Library | Online

About this event

This fall the Boston Public Library will open its doors to General Assembly on the 3rd Monday of each month. We will host some of our most popular classes on Digital Marketing at the Central Library’s Commonwealth Salon to give you the practical, hands-on training you need to pursue work you love.

Content marketing is now an essential element of the digital marketing mix. Video, blog posts, whitepapers, and podcasts give organizations the ability to differentiate themselves from competitors, position the brand and its executives as thought leaders, drive website traffic and inbound links, optimize for search engines, generate leads and build loyalty among existing customers. In this class, you’ll get an overview of content marketing, and how to utilize it effectively to help build your brand.