Intermediate Search Engine Optimization (SEO) | Washington, D.C.

About this workshop

You’ve covered the basics of SEO and feel like you have a solid understanding of it, but how do you further your knowledge and make the most of it? In this class for business owners, entrepreneurs, and marketers with a basic understanding of SEO, you’ll take a deeper dive into the world of SEO. You’ll learn how to start a search campaign, setting and measuring goals with analytics, tactical keyword research, and best practices for link building. This will be a hands on workshop, so a laptop is a must. Access to Google Analytics and Webmaster tools (Google Console) is highly recommended.

Takeaways

• Discover how to start, implement, and measure a targeted search campaign.
• Learn how to create a content framework that is engaging, linkable, and shareable.
• Best practices for link building (including the formula for success).
• Gain an understanding of technical and usability factors (UX) that affect SEO.

Prereqs & Preparation

Prerequisites: Students should have a basic understanding or experience with SEO and how search engines work.

Preparation: Please bring a laptop, this class will be hands on, as well as a couple of sentences that describe you, your current knowledge of SEO, and a practical objective you want to achieve after leaving the class.