Intermediate Mobile Marketing | Washington, D.C.

About this class

So you can already design and put together a basic campaign for smartphone/tablet web ads, in-app ads, and content-based advertising, but there is still there is a lot to learn about this emerging market.

In this 3 hour class you'll learn more about the next stage of mobile advertising, covering data, measurement, view-ability, attribution and creative optimisation.

These are all actionable insights into the various types of mobile and tablet advertising solutions you can use for your business. You will walk away with the ability to plan, implement and manage a mobile advertising campaigns into your marketing mix.

Takeaways

• How to target the mobile consumers and cross device usage
• What the key mobile technology and marketing platforms are and how to implement them
• Mobile analytics, SDKs and the various types of ad formats
• Practical steps to building a strategic mobile marketing solution
• Key considerations in your go-to-market strategy
• What you need to know for the future as mobile usage continues to grow

Prereqs & Preparation

Having attended the Mobile Marketing Essentials class or have implemented your own desktop or simple mobile campaigns previously.