Integrating the User Experience into Marketing and Communications

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

Integrating the User Experience into Marketing and Communications | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Event

About this event

Have you ever wondered what’s the best way to keep customers engaged through the user experience (UX)? How do you know when the UX you’re creating is delightful or distracting? Or even what the heck UX is? This year, the Sydney Marketing Society (SMS), in collaboration with Sydney University Experience Designers (SUEDE), the USYD Media and Communications Society (MECO), and General Assembly, are bringing you the answers to these pressing questions through a series of speakers from the likes of Google, Showpo, and more, as well as a Masterclass Introduction to UX design by the Principle Design Strategist at Atlassian, Ben Crothers.

Knowing how to integrate the user experience into marketing and communications is more important than ever due to the clutter and saturation of marketing messages in our lives - being able to stand out, through superior UX-oriented design, will create the pleasant customer journeys that consumers today desire.

This is an exclusive opportunity to learn about the importance of user-oriented design for customer journeys, increase your knowledge and employability, and gain insights into how best to optimise the customer journey by making design experience-oriented. The event will also include a Q&A panel and an opportunity to network with industry leaders and practitioners who specialise in this increasingly important field.

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