Instagram Masterclass | January 27
Lindsay Mauch
Founder,
LTM Digital
About This Class
Instagram continues to dominate the social media landscape and just recently hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business.
In this special Instagram Masterclass, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing your Instagram feed, visual aesthetics, stories, and IGTV.
Here is what you will learn:
- Types of visual content to produce on Instagram - what works well and what does not
- Free and paid apps and services to help with your Instagram planning
- How to engage your audience using Instagram stories
- Hashtag strategy
- Determining your brand content pillars and social media calendaring
- How to find and work with influencers
- How to set up your Instagram Business Profile and leverage insights
You’ll be taught by a professional digital marketing agency owner who will share with you the secrets and tools the professionals use. Whether you already are using Instagram or not, you’ll come away with the things you need to start driving sales with Instagram.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Takeaways
- Learn how to incorporate Instagram as an important part of your overall social media strategy
- How to leverage data from Instagram insights to drive decisions
- Apps to help with your planning and content strategy
Preparation
- Please come to class with the Instagram app downloaded to your phone if you have not done so already
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket
About the Instructor
Lindsay Mauch
Founder,
LTM Digital
Lindsay Mauch is the Founder and Chief Marketing Officer of LTM Digital, a social media and digital marketing agency focused on specialty food and beverage, sports, fitness, and wellness clients. Lindsay has more than 15 years of online experience handling digital marketing strategy, product development and social media, and has worked for top brands such as MySpace, JustFab, and Transworld Media. She is the Chapter President of Social Media Club Los Angeles and a member of the prestigious Forbes Agency Council. In her free time enjoys spending time with her husband, their two daughters, and maintaining her health and fitness blog, FitandAwesome.com. You can find her on Instagram at @LindsayMauch.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
