Instagram Masterclass | Online | Philadelphia

About this class

Instagram continues to dominate the social media landscape with over 1.074 billion active monthly users in 2021. This visually appealing platform is a top recommended platform for brands and businesses and is definitely here to stay. Nearly 90% of Instagram users follow a business profile. Moreover, Instagram is constantly rolling out new updates so there is a need to consistently familiarise yourself and take advantage of these new features.

In this workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features including managing your Instagram feed, visual aesthetics, stories, and IGTV.

Here is what you will learn:

• Types of visual content to produce on Instagram - what works well and what does not
• Free and paid apps and services to help with your Instagram planning
• How to engage your audience using Instagram stories
• Hashtag strategy
• Determining your brand content pillars and social media calendaring
• How to find and work with influencers
• How to set up your Instagram Business Profile and leverage insights

Whether you are already using Instagram or not, you’ll walk away with some best tips on how to grow your brand presence on the platform, engage with your target audience successfully and drive sales to your business.

Takeaways

• Learn how to incorporate Instagram as an important part of your overall social media strategy
• How to leverage data from Instagram insights to drive decisions
• Apps to help with your planning and content strategy

Prereqs & Preparation

This workshop is best suited for beginners. Please come to class with the Instagram app downloaded to your phone if you have not done so already

Please Note

• This session is taken completely online using Zoom and Slack.
• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
• Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
• We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox