Instagram 1-Day Fundamentals Workshop | Sacramento

About this workshop

Instagram continues to dominate the social media landscape and just recently hit one billion monthly active users. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business.

We’ll cover the latest features from managing your Instagram feed, visual aesthetics, stories, hashtag strategy, social media calendaring, working with influencers, data insights and IGTV.

This 6-hour Instagram 1-Day Fundamentals Workshop is the interactive and hands-on way to learn the in- and-outs of building and growing your brand’s presence on Instagram. You will dive head first into the social media platform, skill up with exercises, and by the end of the day you’ll know how to start driving sales with Instagram.

Takeaways

  • Learn how to incorporate Instagram as an important part of your overall social media strategy.
  • Understand types of visual content to produce on Instagram - what works well and what does not.
  • Learn about free and paid apps and services to help with your Instagram planning.
  • Engage your audience using Instagram Stories.
  • Define your hashtag strategy.
  • Determine your brand content pillars and social media calendaring.
  • Find and work with influencers.
  • Leverage data from Instagram insights to drive decisions.

Prereqs & Preparation

  • This workshop is for beginners. No prior knowledge or experience required.
  • Download the Instagram app prior to class.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket.
  • NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!
  • If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save shared materials (worksheets, deck if applicable) during class for later reference, as they are not shared via email.

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