1 Market Street, Podium Building (entry via Kent Street, to the red-brick building, next to My Lua)
Sydney NSW 2000
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Consider yourself an innovator with great ideas for a product, service or solution to a problem? Want to understand how to "break into" the market and become a success?
In this class we will dissect what innovation is and how it can be viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Innovation can be accomplished through more effective products, processes, services, technologies, or ideas that are readily available to society.
Topics covered in this class will be supported by case studies and specific examples of innovations that were very successful or completely screwed up.
Walk away enlightened (hopefully with a lightbulb idea!) and an understanding of:
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