Innovation Strategy | Online

About this class

Consider yourself an innovator with great ideas for a product, service or solution to a problem? Want to understand how to "break into" the market and become a success?

In this class we will dissect what innovation is and how it can be viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Innovation can be accomplished through more effective products, processes, services, technologies, or ideas that are readily available to society.

Topics covered in this class will be supported by case studies and specific examples of innovations that were very successful or completely screwed up.

Takeaways

Walk away enlightened (hopefully with a lightbulb idea!) and an understanding of:

• Types of innovation: Radical, Incremental, Sustained and Disruptive
• Product Innovation and Service Innovation frameworks
• The role of cities in the innovation process
• Reaching a dominant design
• The adoption of innovation and how to cross the chasm between early adopters and laggards
• Open Source vs Proprietary innovation: pros and cons
• Market Push vs Market Pull: two approaches to introducing innovation

Prereqs & Preparation

None!