Influencer Marketing and Beyond

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

Influencer Marketing and Beyond | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

Past Locations for this Workshop

About this workshop

Brands can no longer get the cut-through they used to from recruiting any old celebrity with a mass following to peddle their product. As the area of influencer marketing evolves, we need to keep pace with trends to stay ahead of the curve.

In this workshop, we will look at how influencer marketing has morphed from a simple idea of working with social personalities to endorse goods into a new and exciting area of marketing with many moving part, and how brands can leverage influencer marketing and maximise budget with fantastic results!

This workshop is ideal for Branded Content Creators (creatives, producers, editors, campaign managers) Digital Marketers and Brands looking to work with influencers.

Takeaways

  • Understanding how to choose the right influencers for your brand/campaign
  • How to approach and engage this talent
  • How to work with them throughout the campaign to ensure the best results
  • How to harness user-generated content in your own marketing strategy)

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