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For many businesses, online and social media trendsetters wield huge influence over customers' buying decisions. Influencer marketing is a strategy that involves targeting specific influencers for your marketing purposes, instead of tackling the market as a whole. Successful influencer marketing converts influencers into fans of your business' products/services and encourages them to help you get your message out to their audience through their blogs, social media accounts and email newsletters.
In this class, ideal for marketers, business owners, and entrepreneurs, we’ll explore how to build and leverage influencer relationships for products and services by focusing marketing initiatives on specific individuals.
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