Inbound Marketing Solutions: Marketing on a Budget | New York City

About this class

Inbound marketing is one of the most effective methods for promoting your business online — it uses specific strategies to convert strangers into customers and promoters of your business. This class will provide you with a comprehensive background of inbound marketing and teach you how to generate leads and improve traffic with a limited marketing budget. You’ll also learn best practices, useful tools, and resources to help kick start your marketing campaign. Whether you’re a marketing manager, entrepreneur, or just have an interest in marketing, this class is the perfect way to get started or expand your knowledge.

Takeaways

• Understand the inbound marketing methodology, outbound marketing, and how they can work for you.
• Develop customer personas and lifecycle stages to maximize marketing benefits.
• Discover best blogging practices, landing page designs, and email marketing examples that work.
• Learn effective and cost-efficient (sometimes free) methods to improve site traffic and lead generation.
• Find out about marketing automation and other example marketing strategies for all businesses.

Prereqs & Preparation

An understanding of your product/service target demographics is helpful, but not required, for class exercises.

Please bring paper and a writing tool.