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Is your business looking to grow its customer base? Do you care about your customer acquisition costs? If so, that's good because these are some of the most important questions your VCs and partners will ask.
This workshop is designed for startup owners and business / marketing execs looking to build knowledge to tackle two of the most potent marketing channels for any business - SEO and SEM. Students will walk away with a solid base to create a search engine optimised web presence, and a base plan to start ranking for relevant terms in Google.
Part 1: An Overview of the Search Landscape
Part 2: Search Engine Optimization Tools of the Trade
Part 3: Paid Search with Google AdWords
Marketing for the Greater Good: Incorporate Brand-Purpose in your Communications
Wednesday, 5 October
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