How We Got There: Product Marketing Leaders | Melbourne

About this event

Product marketing plays a central and increasingly important role in orchestrating business growth for technology providers. However, success in the product marketing industry looks different today from what it did ten, or even five years ago. With new channels to test, avenues for creativity to sustain and data-driven decisions to make, product marketing leaders today have their work cut out for them.

Amidst these challenges, women continue to leave their mark in the worlds of marketing and technology.

Join us to hear women product marketing leaders who are killing it in their careers discuss their paths to success, their strategies, technologies and leadership techniques for turning marketing departments into revenue generating machines and securing larger budgets and a stronger voice in the C-suite. We’ll also discuss 2022’s marketing trends and opportunities.

This event series is of course open to all genders — anyone who supports the careers of women in business and tech is welcome to attend.