How to Write Copy That Moves Readers to Action

San Francisco campuses

GA San Jose, WeWork
75 E Santa Clara Street
San Jose CA 95113

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Past Locations for this Class

How to Write Copy That Moves Readers to Action

San Francisco

San Francisco campuses

GA San Jose, WeWork
75 E Santa Clara Street
San Jose CA 95113

GA SF
225 Bush Street, 5th Floor (East Entrance)
San Francisco CA 94104

Past Locations for this Class

About this class

Copywriting is the art of digging out what’s unique about your offering, and expressing it in a way that can’t be ignored. It’s not easy, but it is a craft that can be learned and applied to your pitches, PR, releases, emails, blogs and social feeds.

This hands-on workshop will give you a comprehensive introduction to copywriting - the written words behind your sales and marketing materials - to improve your ability to sell and be persuasive. We will review the process of copywriting, how it works, and the difference between average copy and great copy.

Takeaways

  • What is copywriting? (incl. definition, importance, examples of copywriters)

  • Working knowledge of the process of copywriting

  • An understanding of good v. bad copy

  • Example A/B tests that show the power of copy

  • 5 things you can do to improve your copy today

  • Real-world examples of tests and improvements

Prereqs & Preparation

A basic understanding of web marketing.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.