How to Write Copy That Moves Readers to Action | London

About this class

Copywriting is the art of digging out what’s unique about your offering, and expressing it in a way that can’t be ignored. It’s not easy, but it is a craft that can be learned and applied to your pitches, PR, releases, emails, blogs and social feeds.

This hands-on workshop will give you a comprehensive introduction to copywriting - the written words behind your sales and marketing materials - to improve your ability to sell and be persuasive. We will review the process of copywriting, how it works, and the difference between average copy and great copy.

Takeaways

• What is copywriting? (incl. definition, importance, examples of copywriters)

• Working knowledge of the process of copywriting

• An understanding of good v. bad copy

• Example A/B tests that show the power of copy

• 5 things you can do to improve your copy today

• Real-world examples of tests and improvements

Prereqs & Preparation

A basic understanding of web marketing.