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With a wealth of online information readily available at their fingertips, customers are now more independent and impatient than ever. The hard truth is, customers don't respond to marketing like they used to.
Today, people trust the recommendations from their friends, family and other existing customers more than they trust your sales and marketing. If customers need help solving a problem, their go-to response is to try self-service avenues such as Google for a fast solution.
In this session, you’ll get an overview of this new, digitally-empowered customer, while learning the framework to turn your happy customers into your best marketing channel.
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