How to Survive and Outsmart Facebook & Instagram Algorithms | Online | Singapore

About this workshop

There are more than 100 million active businesses on Facebook and Instagram all vying for a chance to grab customers’ attention with a post, video, or comment. This is a lot of competition, which makes it extremely difficult for your posts the stand out. This impossible challenge somehow became more difficult when Facebook and Instagram announced big changes to their algorithms that control the fate of each post: when and where it shows up on the news feed in addition to who gets to see it.

As a result, brands are rightfully concerned about their presence on the platform. Even if your brand hasn’t been impacted by the recent algorithm changes yourself, you’ve probably heard horror stories of brands watching their organic reach take a nose-dive. It has thus become more critical than ever for digital marketers and advertisers to learn how to not only survive, but also outsmart Facebook and Instagram algorithms to ensure their posts get in front of the customers’ eyes.

Takeaways

• Details and basis for the new algorithms’ changes
• Strategies for adapting to and outsmarting these algorithms
• Tips for expanding your reach and effectively targeting your core customer group

Prereqs & Preparation

• Bring your phone with Instagram and Facebook pre-installed.
• Have 1-3 of your favourite Instagram and Facebook pages ready for discussion.